Published: 2026-06-30

Articles

THE INFLUENCE OF BRAND IMAGE, MEMORABLE TOURISM EXPERIENCES, SERVICE QUALITY ON REVISITING INTENTION IN TOURISM AND HOSPITALITY INDUSTRY IN SAMARINDA

Aji Sophia Azzahra, Felisitas Defung, Menik Yuni Indriati (Author) | 1-8 Pages
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THE EFFECT OF PROFITABILITY, SALES GROWTH, CASH HOLDINGS, AND COMPANY SIZE ON CAPITAL STRUCTURE IN COMPANIES FOR THE CONSUMER CYCLICALS SECTOR DURING THE 2017–2022 PERIOD

Naiya Azzahra Putri, Herry Ramadhani, Syayid Al Manar (Author) | 9-17 Pages
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THE EFFECTS OF SALES PROMOTIONS, HEDONISTIC SHOPPINGMOTIVATION, SHOPPING LIFESTYLE, AND FASHIONENGAGEMENT ON IMPULSIVE PURCHASES ON THETOKOPEDIA E-COMMERCE PLATFORM IN SAMARINDA

Siti Nur Holisoh, Herning Indriastuti, Tikawati (Author) | 18-27 Pages
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THE EFFECT OF WORK ENGAGEMENT AND CAREER GOAL PROGRESS ON SERVICE-ORIENTED OCB (A STUDY OF EMPLOYEES AT THE EAST KALIMANTAN PROVINCIAL DPPKUKM OFFICE)

Junaedi Prakoso, Dian Irma Aprilia, Erwin Setiawan (Author) | 28-36 Pages
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THE EFFECTS OF SALES PROMOTIONS, PRODUCT VARIETY, AND SHOPPING LIFESTYLE ON IMPULSIVE BUYING BEHAVIOR AMONG SHOPEE USERS IN SAMARINDA

Fuadatun Nadhifah, Heni Rahayu Rahmawati, Muhammad Iqbal Pribadi (Author) | 37-44 Pages
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THE EFFECT OF INCOME AND FINANCIAL LITERACY ON FINANCIAL BEHAVIOR (A CASE STUDY OF ENTREPRENEURIAL BEHAVIOR AT PASAR PAGI SAMARINDA)

Rahma Mawar, Wirasmi Wardhani, Muhamad Amir Ariandi (Author) | 45-52 Pages
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